Why choose Broken Eggs Media and what are the Benefits?

Are you looking to reach a new audience with your product or service? Broken Eggs Media can provide the vehicle for you to do just that with our video podcasting media for the rapidly expanding multimedia industry, promoting your products and or services to our already targeted and exponentially growing audience.

Broken Eggs Media is an advertising solution that is expressed through three key notions: original content creation, audience acquisition, and attention.

Each of the Broken Eggs Media podcasts covers a popular product franchise and or technology niche. Accordingly, enthusiasts from all around the technology and gaming sectors flock to Broken Eggs Media in order to get their regular scheduled news and special features to ensure that these "21st century digital pioneers" always stay ahead of the game.

The Broken Eggs Media demographic is in great part made up of 18-30 year old individuals that find our shows so compelling, informative, and personally engaging that it "holds their attention and keeps them coming back for more and more." Using the automated distribution method of Really Simple Syndication (RSS), we insure guaranteed delivery of our shows to our viewers on a regularly scheduled basis.  Viewers of Broken Eggs Media shows are extremely attentive and vehemently responsive. The community emphasis stressed by Broken Eggs Media through the easily accessible avenues of audio and video feedback for each episode and lively message boards ensure that the audience devotes more than just an hour of their week to a show. Our spotlight is not only on the content of each show, but also on the viewers themselves. The rich multimedia content stimulate both the visual and auditory senses, in doing so absorbs the attention of our viewers and ensures that potential sponsors are heard loud and clear.

1. A New method of product advertising and delivery
2. Targeted  audience: a generation of affluent, web-aware online-purchasing individuals
3. A tailored solution
4. Direct penetration into a rapidly growing market
5. Cost Efficiencies
6. Reduced time scales for delivery of product marketing
7. Internally regulated podcast content for general audience consumption
8. There are no restrictions placed by regulatory authorities or standards bodies
9. Electronic Content that can be easily manipulated and or re-used
10. You gain a trusted source for delivery of your message

As a relatively new broadcasting medium, podcasting is an innovative, cost effective and scalable way of engaging and distributing Audio and Video content to targeted audiences across multiple platforms and converged media devices. All our products are available via RSS (Really Simple Syndication) feeds which are part of the social networking world, and now include not only specialized news feeds, but also enable the listener to subscribe to blog and podcast media broadcasts. Our audience subscribes using podcasting software and or the average computer to enable any new content to be automatically downloaded to their preferred media platform.

A huge part of our success is our ability to engage our focused audiences and deliver unique user centric content for specific products. Our current broadcast portfolio is focused on delivering regular scheduled high quality productions for specific products in the Video Games and Technology sectors. Two of our most successful product launches to date are Battlefield Podcast which specifically covers the Battlefield Franchise, from the global video game publisher Electronic Arts and developer Digital Illusions CE (DICE), and the World of Warcraft Podcast, covering the critically acclaimed, worldwide phenomenon and game of the year World of Warcraft from Blizzard Entertainment.

Broken Eggs Media was founded in March 2006 and our aim and focus brought the first production launch of the now very successful and popular Battlefield Podcast. Following the success of this thriving broadcast several further products have been brought online replicating this casting and production flow, following strict quality control guidelines and operating procedures. One of our largest successes to date is the World of Warcraft Podcast which is consistently in the top 10 podcasts worldwide downloaded via Apple iTunes.com and often holds the number one spot in the global rankings.

Our aim is to consistently provide quality, informative and above all entertaining productions while we continually strive to enhance our subscriber experience through leveraging our relationships with strategic industry partners, game publishers, developers and technology vendors by discussing and researching the latest developments within their respective business sectors. We have an extremely targeted audience, which is the key to the successful penetration and promotion of our sponsors products and or services!

Our shows offer you a unique opportunity to reach a highly targeted market with your message. Instead of using stand-alone (and often ignored) banner ad campaigns, Broken Eggs Media offers advertisers short and or extended "Television-like" video commercials, "radio-like" audio commercials and in show recognition by the host(s) - at pennies on the dollar of the cost of a traditional, non-targeted television or radio campaigns. In-show reads offer a great opportunity to promote your products and or services directly to our audience which are realized through the benefits of the relationship between show hosts and viewers/listeners. This relationship is one of trust and willingness to accept recommendations. By this method, the traditional concept of advertising is not ignored, as is often the case with broad and unfocused marketing campaigns.

Recently, Arbitron did a study on the effectiveness of advertising on Internet broadcasts. In Arbitron's own words: "Internet broadcast consumers spend more, are more eager to try new products and services, and are a compelling advertising target..." We offer a wide range of options to our sponsors ranging from simple website advertising to much more effective sponsorship of our actual video podcast shows. It is important to keep in mind that 85% of our overall audience retrieves our show via Apple iTunes.com, our website traffic is an additional benefit. Using the full spectrum of presentation options available in audio and video podcasts, the actual shows have proven to be much more effective at reaching the consumer, and these options are highly recommended.

The result is; your product reaches the exact, highly targeted audience you want to address at a time when they are very receptive and attentive (often while they are commuting or checking
email in the morning) while at a fraction of the cost of radio, magazine, and or television advertising.

Through listening to the thoughts, specific views, and feedback of our advertisers our belief is that the following objectives must be achieved to enable you to continue to grow and gain market share whilst providing a cost effective way to provide product and service information to perspective customers.

•    Achieve access to a new target market for products and or services

1. Stimulate a new method of content delivery, on Demand Podcasting
2. Develop new content and communication channels for continued growth

Our Podcast show model follows the traditional Television and Talk-Radio show framework including the following methods:

•    Multiple, professional and experienced show host personalities that engage in discussion, inform, entertain and develop a reliable and trustworthy relationship with the audience.

•    In-show reads: Hosts' recommendation of your products and or services. A more personal approach to sponsoring products and services from a trusted source that is much more flexible in delivery. Paired off with video content that reflects the product and or service being featured.

•    Full multimedia content delivery in audio and visual media at various points of the show, outside of the show's main content (pre-roll, mid-show, post-roll).

•    On-site/On-Location video coverage of gaming and technology sector events, to be included in video podcast releases.

•    Custom and tailored multi-media content creation focused around the client’s needs for their specific products and or services.

To find out more information please contact us at contact@brokeneggsmedia.com

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